The era of big data has empowered marketers with more metrics than ever before. The question is how to make sense of it all. Our Google Analytics-certified strategists practice integrated, insight-driven reporting based on data across a range of digital platforms to give you a comprehensive understanding of all your marketing channels.
Savvy marketers harness the power of content marketing to generate leads and thought leadership. We do that and more by leveraging content to lay the groundwork for your entire digital presence. Coupling customer insights with content strategy, we craft thoughtful content marketing campaigns that go beyond brand awareness to help your brand build relationships.
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An ill-planned ad placement strategy can blow your budget with broad keywords and irrelevant channels. Our Google AdWords-certified team will attend to your campaigns with methodical, data-driven proficiency, ensuring ads are keyword-optimized, targeted and A/B tested to minimize spend (CPC) and maximize returns. At every step, we take care to measure success and refine tactics to make the absolute most of your costs per click.
SEM has become the most popular form of online advertising for a reason; it is extremely effective at generating new customers. SEM lets you engage with potential customers exactly when they are searching for what you have to offer. This is different to radio, TV and newspaper advertising where you advertise to potential customers while they are busy doing something else (reading the news, watching TV, driving).
In these data-obsessed times, customers expect more from marketing. Personalized ads. Timely, relevant messaging. Content created just for them. Enter marketing automation, a dynamic tool that can transform your marketing efforts if you use it to its full potential. Our expert team can help you take full advantage of your platform and get the right message to the right audience at the right time. All the time.
There is no such thing as a one-size-fits-all marketing strategy. Digital marketing demands an approach that will keep your brand top of mind at every stage of your customer’s journey. Ours is rooted in research, measurement and overall mastery of your marketing funnel that considers your unique goals, audience, and resources.
Let us help you build a social media presence to be proud of. We will take the time to make sure your campaign is delivering the results you deserve. If you choose to work with us, we believe that it is a decision you’ll wish you made sooner. If not, we hope that the time spent together can help you move your business in the right direction.
Inbound Marketing and SEO – What Is Inbound SEO?
We create personalized SEO strategies and processes to ensure we reach your online goals. We provide you with regular and clear reporting so you can track the success of each campaign along the way. Here’s what you can expect from our SEO experts:
- Site content and structure review
- Technical website development
- Content creation
- Keyword research
- Specific marketing and geographic expertise
Over the years, we have built everything from basic marketing sites, distinctive ecommerce sites, robust customer portals, and interactive line of business applications.
Although we can build systems from scratch, and often do, we use open source tools where they make sense. This enables us to save our customers time and money. We specialize in the LAMP stack (Linux, Apache, MySQL, PHP). This is a standard web platform so that even our custom systems are built using common technologies. We chose this path because it gives us freedom to build our Client’s dream and the ability to share in the collective.
Using a database to store the data for your website unlocks the potential for virtually limitless expansion possibilities. An initial database of a couple dozen items could be expanded forever using only a web browser. Search functions, data calculations, e-commerce, and many other functions are immediately available on a database driven website. On the Web today, content is king. Any site that successfully attracts repeat visitors has to have fresh and constantly updated content. In the world of traditional site building that means tens, hundreds or even thousands of HTML files and constant updates.
With an effective database driven design, Domino Media can web-enable your existing product catalog, information store or document library. We can do this in an efficient and secure manner while making your content easily maintainable by non-technical staff.